One-Third of UK Voters Could Vote Tactically as Reform Opposition Grows
Zuzana Moscakova, Chief Reporter Vanesa Zackova, Political Editor
According to a recent survey, 32% of British voters would consider casting a tactical ballot in the upcoming general election. Labour, Liberal Democrat and Green supporters are particularly likely to consider changing their preferred vote in an attempt to prevent Reform UK from winning.
Recent research by More in Common found that around a third of British voters would consider voting strategically, as Reform UK continues to play a significant role in the country’s changing political landscape.
According to the survey, 32% of voters would consider voting strategically, meaning they would support a party other than their first choice in an effort to prevent another party from winning in their constituency.
Supporters of the Greens, Labour and Liberal Democrats were the most likely to consider tactical voting. More than half of Labour supporters (51%) said they would consider doing so, compared with 54% of Liberal Democrat supporters and 51% of Green supporters. Among Conservative and Reform UK supporters, the figures were lower, at 35% and 30% respectively.
Luke Tryl, director of More in Common, said tactical voting has become increasingly important in British politics. He added that focus groups had heard from some progressive voters who were “terrified” of a Reform government and would be willing to support another party to prevent this from happening.
Tactical voting could also cross traditional party lines. The results show that 49% of Labour supporters and 53% of Liberal Democrat supporters would consider voting Conservative if it meant preventing Reform from winning.
Tryl also highlighted an imbalance among right-leaning voters. Conservative supporters were more likely to consider backing the Liberal Democrats than Reform, while six in ten Reform supporters said they would be willing to vote Conservative tactically.
The research was carried out before two bitcoin billionaires, Ben Delo and Christopher Harborne, donated £36 million to Reform. The September announcement of the donations, which brought Reform’s total funding to £72 million, sparked debate over the rules surrounding large political donations.
Although new laws could introduce restrictions on donations from British citizens living overseas or returning to the UK, Reform has maintained that the donations comply with existing laws. As a result, the survey cannot determine whether voters’ opinions have been affected by the funding controversy.
Under Britain’s first-past-the-post system, where relatively small changes in votes can determine the outcome of a constituency, the findings are particularly relevant. However, they measure voters’ stated willingness to vote tactically rather than estimating how many seats Reform could ultimately lose.
The research is therefore better understood as a snapshot of current public opinion rather than a prediction of the next election’s outcome, particularly as the next general election is not scheduled until 2029.
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